Murdoch fears new age media

Rupert Murdoch who is one of the greatest world media owners addressed editors in America concerning digital age. He insisted that the coming of new media is a challenge to old media. ‘Ladies and gentlemen, I come before you today with the best of intentions. My subject is one near and dear to all of us: the role of newspapers in this digital age’.

He also challenged editors to be current and cope to new media technology, the use of internet I news production and dissemination. He said there is no way journalists can escape from using new media as market needs us to do so. ‘Like many of you in this room, I’m a digital immigrant. I wasn’t weaned on the web, nor coddled on a computer.’

Murdoch stressed that, most audience nowadays do not rely on newspaper stories instead they get news from the Internet. ‘Instead, as the study illustrates, consumers between the ages of 18-34 are increasingly using the web as their medium of choice for news consumption’.

On the side, Murdoch was worrying whether media practitioners are able to make necessary culture changes to meet the new demand of the audience especially young generation between 18 – 34 years.